William Hill the UK based gambling group has seen 25% growth in its Q1 egaming revenue compared to the same period last year.
Much off this has been attributed to the new Orbis powered sportsbook platform which has a new in-running product that enables bets to be taken during sporting events. This has resulted in them not only experiencing a greater volume of bets but also an increase in margin to around 8%.
However, William Hill’s casino, bingo and online pokies products also contributed to the improved results, experiencing growth of between 11% and 54% during the period. The news isn’t so great for their poker product which continues to struggle in what is a highly competitive market with revenue down 10% from the same period in 2009.
With the football World Cup starting in June, as well as the potential to break into new markets such as the Australia anticipation is high at William Hill that results will continue to go from strength to strength.
Ralph Topping, chief executive, said
“Kick-off times in South Africa are favourable for our UK and European customer base, and we have experienced sustained growth in football betting since the last tournament,”
Source: Online Pokies Club
Tags: Financial Results, gaming industry finance reports, William Hill
This entry was written by Felix on Friday, April 30th, 2010 at 8:15 pm and is filed under Blog, News.
